If your paid campaigns are hitting performance ceilings, the fix may not be in your ad account, but your website.

Google is big and drives the majority of traffic, but it’s not the only search engine in town. If PPC and SEO teams also focus on other search engines, they could get 10-20% of customers annually.

With Google Ads, you buy visibility through pay-per-click ads that appear at the top and side of search engine results pages and on display networks. While SEO takes time to boost rankings, Google ...

Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research ...

TLDR: The Ultimate Google Ads and SEO Certification Bundle offer all web business owners insight into how to take control of their digital marketing fate. There’s a reason why Google’s parent ...

This one is clear: Google does not use Google Ads as a search ranking signal. What else is true about Google: the layout of Google’s search engine result pages (SERPs) clearly emphasizes ads ...

Sergey Brin and Larry Page on how an advertising-based business model can negatively effect search engine quality.

The importance of ad extensions. Google’s data shows that ad extensions increase CTR by as much as 15%, though, in my experience, it can often be much higher than this. Extensionless ads are smaller ...