Starbucks is leading a new program to offer customers free, reusable, returnable to-go cups in Petaluma, California, which becomes the first U.S. city to make reusable cups the default option.

If you buy a latte from Starbucks in downtown Petaluma, California next month, it will come in a reusable cup with a bright purple back—and you’ll see similar to-go cups at more than 30 other ...

Through the Petaluma Reusable Cup Project — a three-month pilot program sponsored by a food and beverage industry group called the NextGen Consortium — customers will be served hot and cold ...

Might actually have to start bringing my own cup,” another shared. “The cups are seriously terrible,” someone else said, while another declared it the “worst lid in history.” ...

Starbucks offers incentives for customers to bring their own reusable cups, including the 25-star bonus and the $0.10 discount, in an effort to cut down on single-use plastics and paper cups.

The purple bins and the purple cups put in them were all part of a groundbreaking 3-month experiment called the Petaluma Reusable Cup Project. An investment firm called Closed Loop Partners had ...

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