What matters the trail, so long as the goal is reached?” Aimee Semple McPherson asked Sunset magazine, but she solved it all ...

The Miraculous Life and Mysterious Disappearance of Aimee Semple McPherson,' Claire Hoffman delivers with a fast-paced page ...

Senior clinician appointed next chief scientific adviser - Professor Calum Semple will take up the position on August 5 on an ...

Claire Hoffman’s superb biography traces the life of Aimee Semple McPherson, a star preacher whose legacy lives on in L.A. despite a scandal-enshrouded disappearance in 1926. April 24, 2025 ...

The Scottish Government has appointed a new Chief Scientific Adviser who will take up his new position on 5 August. Professor ...

The Pentecostal maven Aimee Semple McPherson, who captured the nation’s attention, gets her close-up in Claire Hoffman’s Sister, Sinner, adapted here for VF.

A French judge found Semple's "Easy Klein" infringed on the Yves Klein trademark and was ordered by the court to pay €16,000 ($18,200) in damages and legal fees. Semple has two months to appeal.

Semple spent all night developing Yolo and put it up on his website on Saturday. “My sister messaged me about it the following day, and I was like, ‘already done it,’” he says with a laugh.

Semple is selling his version of the new color for a whopping $10,000—that is, unless you're an artist. Stuart Semple with a bottle of Yolo. Photo courtesy of Stuart Semple.

Among L.A.’s self-realized religious innovators, Aimee Semple McPherson stands out. She is arguably our city’s founding godmother of reinvention.