Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be costing you conversions.

These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities ...

Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for top-of-page positions can now ...

Google has not yet commented (I asked last night) on why the change but I suspect this has to do with Google changing its definition of top ads last year. Then Google told us this just a ...

Google on Wednesday said it's expanding ads within the search and shopping AI Overviews that appear at the top of results, going from mobile to desktop in the US. AI Overview ads are beginning to ...

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and ...

Location targeting: A default Google Ads setting can cause your ads to reach users outside your intended area. This is easy to fix and can save you measurable amounts of money. Auto-applied ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode ...

Google is bringing more ads to its AI search results, ... Top Stories. Two hours ago. Anker Nebula X1 review: home theater, anywhere. Jul 19. The tech that the US Post Office gave us.

Google is now placing ads for travel companies within the search results of some generative AI search engines. Similar to ChatGPT and Google’s Gemini, there are many startups developing their ...

Earlier this year, Google’s AdSense for Search network, which traditionally shows ads within the search results of other websites, expanded to include conversations with chatbots operated by AI ...