Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be costing you conversions.

Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for top-of-page positions can now ...

Google has not yet commented (I asked last night) on why the change but I suspect this has to do with Google changing its definition of top ads last year. Then Google told us this just a ...

Google on Wednesday said it's expanding ads within the search and shopping AI Overviews that appear at the top of results, going from mobile to desktop in the US. AI Overview ads are beginning to ...

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock ...

Offerwall lets publishers give their sites' readers a variety of ways to access their content, including through options like ...

Moreover, Google’s dominance in the search market (with over 90% global share) means it holds a virtual monopoly on this advertising space. Competitors like Bing and Yahoo exist, but none match ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode ...