How to expand from Meta Ads into Google Ads
Are you a Meta-first advertiser who is eyeing Google Ads? Learn when, why, and how to diversify your PPC strategy for maximum ...
Google coughs up $100 million to settle a 14-year class action suit in the US
Google is paying $100 million to settle claims it overcharged for ads shown outside targeted areas. The lawsuit focused on ...
How to optimize for ROAS in Google Ads using LTV insights
Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth ...
Google searches for IRS info can send you to the wrong websites. Here’s what to know
Search engines can feature results that may look like the official websites, but are actually sponsored content designed to ...
Alphabet Is Starting To See How Hard It Is For The Champ To Stay Forever On Top
Alphabet Inc.'s search dominance faces challenges from AI competition and ad struggles. Click for why GOOGL’s rhetoric about ...
Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets
Google has reported the results of an experiment it ran which removed news from search results for 1% of users for 2.5 months ...
Major changes to brand CPC and absolute top-of-page impression share in Google Ads
There have been two major shifts in key performance metrics in the Google Ads platform since the middle of January especially on brand campaigns. The wider paid media industry is picking up on these ...
The DOJ Still Wants Google to Sell Off Chrome
In its final proposed remedy filing in the Google antitrust case, the Department of Justice reiterated that Google should ...
Forbes22d
AI Search Results More Trusted Than Ads: What CMOs Need To Know
The rise of AI search could lead to the most significant disruption to digital marketing since the introduction of Google Ads. For years, Google in particular has remained unchallenged as the ...