Overreliance and underinvestment in looking at each search engine’s data will limit your ability to create an integrated search strategy. On-site search is beneficial. On-Site Search (OSS) ...

Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being ...

In the example above, the following queries should be added as phrase match negative keywords: “For women.” “Female.” “Covered by medicaid” (this product is not covered).

For example, if you type in “patent” the search will find not only the word “patent”, but the word “patentable”. ... MPEP SEARCH STRATEGIES 4 – CHAPTER TABLE OF CONTENTS.