Keywords and backlinks aren't enough; AI-powered search prioritizes trusted brand mentions across high-authority platforms to ...

Search engine, meet answer engine. Here’s how to get started with Perplexity. All right, settle in, folks, because today ...

Reddit influences both search rankings and AI results. Show up with value, not risk, using a phased approach that earns trust ...

As search continues to evolve with advancements in AI, maintaining a dynamic, flexible strategy will be key to outperforming competitors and captivating your audience at every stage of their journey.

In my nearly two decades helping businesses navigate local search, I’ve seen a lot of trends come and go. But what’s ...

Mobile drives traffic, but AI search favors desktop. New data reveals a growing divide and a huge opportunity for marketers ...

SOCi’s 2025 Consumer Behavior Index shows traffic and visibility are vanishing for retailers as traditional search strategies are breaking down. Sandra Levy. 5/12/2025 ...

The strategy also simplifies negative keyword management, allowing advertisers to focus on phrase and exact match campaigns, as broad match search terms can be overwhelming and less actionable.