In recent years, a brand's core is no longer just about logo or ad campaigns. Instead, it's critically defined by all its ...

Job titles like UX or UI designer are confusing to the uninitiated and unfamiliar even to designers who come from other industries. A given design problem has no single right answer.

Set to roll out later this summer, Microsoft claims that the update "improves readability and aligns better with Windows 11 ...

As creatives, UI/UX designers work in a world of competing demands: Be imaginative, but follow the stringent conventions of web design. The trick is to develop something that invites human-screen ...

Take the neat row of icons stacked at the bottom of your Mac screen. Before 1984, these little icons simply did not exist. Then came graphic designer Susan Kare , who created Macintosh’s very ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 2 hours 57 min ago By Ad Age Studio 30 - 3 hours 33 min ago By Tim Nudd - 5 hours ago By Gillian Follett - 5 hours 5 min ...

3. Dark Mode. One rising trend in UI and UX design that has become a must-have is dark mode. Initially a niche feature, dark mode is now widely preferred for its aesthetically pleasing, energy ...

Doing that can be quite difficult. The UX team must be in constant contact with the UI team to ensure that the screen works perfectly. They must also be in conversation with designers, since the ...

With a clear focus on the user, UX design seeks to unlock the inner workings of an audience's needs and how they expect a website to function, look and feel.

McKay notes that EVERY design element on a page communicates something - from text to buttons/controls, icons, colors, animations, page layout, and feedback opportunities. "Intuitive" is not just UI ...