The academia aesthetic doesn't just thrive on Tumblr. It’s also popular on Pinterest, Instagram, and TikTok, where the "dark academia" tag has over 1.6 billion views and "light academia" has ...

The Tumblr girl aesthetic has a grungy look — that’s why it’s sometimes referred to as “soft grunge.” Think faded graphic band shirts and nautical striped tees.

Every few years, millennials and Gen Zers revisit the early 2010s Tumblr aesthetic. Here's why some say 2014 remains a significant year in our collective cultural imagination.

Recently, cottagecore has been having a moment, experiencing a boom on platforms like Tumblr, which has seen a massive spike in engagement with cottagecore content with posts up by 153%, likes by ...