For years, when someone asked Samuel Adams founder Jim Koch what his succession plan was, he would quip: “Don’t die.” Now the chairman of Boston Beer is 75. His company’s sales are falling.

The Boston Beer Company was one of the first to introduce craft beer when it opened in 1984 with Samuel Adams. But with more and more craft breweries popping up by the hundreds each year ...

Spurring consumers to engage with the brand through a virtual game that ties into Facebook is a smart move for Sam Adams to get the word out about its new product through a combination of social media ...