Retailers are looking to add more free samples to draw customers in. Food brands like Oreo are working with retailers like Walmart to offer more free samples as an alternative to advertising.

Digital artificial intelligence advertising screens offer personalized and targeted promotions to shoppers. getty. In fact, by 2025, 80% of retail executives expect their companies will use ...

About $1 in every $7 US ad dollars is expected to be devoted to the retail-media space this year, according to Emarketer.Advertisers are particularly attracted to the space because they can get in ...