Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem. The post How the Salesforce Lead Object broke B2B marketing (and how to ...

Salesforce pricing starts at $25 per user, per month for its Sales Cloud and Service Cloud platforms, as well as the small business Starter Suite plan that offers marketing, sales, service ...

the cloud-based application market remains diverse and wide-open—Microsoft ended the fourth quarter as the leading player with 17 percent share. Salesforce, which Microsoft overtook as the SaaS ...