Introduction Picture a sales force that exactly knows which leads to follow, armed with intelligence quicker than a cup of ...

Running an organization with a single brand identity vis-a-vis one with multiple brand identities are two completely ...

We recently published a list of 11 AI Stocks Shaking Up Wall Street Today. In this article, we are going to take a look at ...

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

In this regard, Adobe is following the lead of Salesforce, which dominates the customer relationship management software ...

while Salesforce, Marketing and Commerce Cloud, and Data Cloud have carved out narrow moats. While services, which is a small portion of revenue, help facilitate software sales and contribute to ...