Confirming rumors from last week, enterprise cloud computing titan Salesforce said today that it has agreed to purchase New York City-based Buddy Media for $689 million.

. So right from the beginning, Salesforce is buying some very high profile clients, but the deal brings more than a few big names to the table. Social media marketing is still very new, and the ...

Customer relations platform Salesforce has appointed independent PR firm Icon Agency to handle its Australian communications. The news comes following the appointment of Simon Hobbs, a Drupal veteran, ...

Salesforce.com is releasing Social Studio, a new product that combines features from its Radian6 social-media-monitoring technology with the content publishing capabilities of its Buddy Media ...