Digital retailing leads climbed 38 percent, the study found, in part reflecting a continued post-COVID migration to online vehicle shopping for at least part of the process, VanDyke said.

The sales lead API is a part of STAR’s larger initiative to create a comprehensive domain model that maps the entire retail automotive sales process.

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As a lead writer for TechRepublic, her specialties include CRMs, enterprise data, and sales software topics. When she's not writing or updating articles, you can find Allyssa writing poetry ...

Drawing from my personal entrepreneurial journey, which spans over a decade of building and overseeing remote offshore global sales, lead generation and appointment setter specialist teams, I've ...