Today’s enterprises, more than ever, rely on content. To make a sale, businesses have relied on the sales funnel, which is a detailed map of the buyer’s journey.

Anyone in sales will tell you it’s a process — and they are dead right. But what is that process? Enter the Sales Funnel, another of my favourite slides. The Sales Funnel breaks down the sales ...

While the sales funnel is a common marketing strategy (with a ton of great examples out there!), it’s not totally uncommon for brand new entrepreneurs to have Amanda’s reaction.

The sales funnel is very much alive; it has, however, evolved. We are now in the Digital Age. Consumers no longer travel straight down the traditional sales funnel; rather, they come in and out at ...

The sales funnel follows a much more customer-centric journey, outlined by at least four high-level stages: Awareness, Interest, Desire, and Action (or AIDA).

Maximize conversions by tailoring content to each sales funnel stage. This guide provides strategies for crafting high-impact content at every step.

Have you ever wanted to revolt when presented with the typical sales approach? The Business Journals. Select a City The Business Journals. Wealthy 1000: These are the nation's ...

Here are ideas for how to implement PR tactics into each stage of the sales funnel — top, middle and bottom. Make sure your company has active social media accounts that correspond to where your ...

The B2B sales funnel is now more time- and resources-consuming than ever before because of the information and data that's available online for new Gen Z B2B buyers. PR and marketing pros have a key ...