Sales enablement provides functionality within Salesforce so you ... Correspondingly to the need for tailored content, the format of the content should be tailored also. Top-funnel content and ...

Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell more. Each team has an important role in driving revenue. Product Marketing focuses on developing content ...

I have witnessed the full spectrum of sales enablement—from world-class execution to complete failures. I have seen what works, what does not, and the common mistakes companies continue to make ...

Kantata, the leading global supplier of purpose-built technology for professional services, has been named a Silver Stevie® Award winner in the Sales Enablement Program of the Year category in the ...