Most sales enablement managers are already stretched too thin. And, when we’re talking about efficiency, 23 apps for 23 different tasks can be overbearing, expensive and confusing.

The ramp-up time for sales development representatives can take 6-plus months. Attrition rates are climbing across B2B industries. And delayed revenue and high overhead can drain resources. Hiring ...

When Global Sales Enablement Director Aaron Adsit needs supplemental tools to support his current strategy, he turns in-house. Nintex Promapp allows enterprise companies to gain visibility into their ...

Sales enablement is now critically dependent on technology and on enabling sellers to operate efficiently in a digital environment. Furthermore, videoconference connections are now indicated by four ...

Sharpsell AI has secured Rs 30 crore in a funding round that saw participation from Equentis Angel Fund and others. The AI-powered sales platform will use the funds to strengthen its market strategy.

Russell Wurth has been the VP of Sales Enablement for Showpad for about four months now, but he's no stranger to sales enablement strategy or his new company's platform. Wurth has led sales enablement ...

What’s one way this data has helped you fine-tune your sales enablement strategies, and what was the result? By looking at our average deal size as it compares to the future of the EHS market, we ...

Understandably, many B2B companies have emulated B2C strategies — and, often, used software and tools originally designed for B2C commerce — when bringing their sales online.

Sales enablement is a strategy that helps sales teams to be more effective in their roles. It involves providing salespeople with the tools, resources, and training they need to be successful. This ...

Sales enablement strategy also evaluates the sales tech stack to make sure it’s optimized to give leadership full visibility and ensure deals aren’t shrouded in the mystery of reps’ own records.

So sales enablement often works to optimize this area to ensure agents reach their full potential. That can be in the form of training programs on coaching strategies for frontline managers.

Both processes, buyer enablement, and sales enablement require a deep understanding of the customer. Being customer-centric requires understanding the buyer’s journey and the types of information they ...