Predictive sales analytics and AI sales tools are making it easier than ever for businesses to capture data from various sources and make predictions, including sales forecasts, about the future.

With the help of sales analytics tools, companies can gain critical insights into customer behavior and market trends, enabling them to make data-driven decisions that significantly improve ...

Eighty-four percent of sales leaders agreed that sales analytics has had less influence on sales performance than expected, according to a new Gartner survey. “With analytics comes the expectation of ...

How CSOs Can Maximize Sales Analytics’ Impact Analytics tools have proved critical to meeting the sales function’s priorities and goals, and businesses must maximize their impact. Gartner predicts ...

A revolution in sales analytics and artificial intelligence (AI) is converging the sales enablement, readiness, and engagement software categories in ways that will make front-line selling faster ...

Sales has traditionally been seen as more of an art than a science, driven by sales reps' intuitions. However, with buyers' changing behavior and growing expectations, sales professionals ...

Should your sales funnel analytics point to a need for engaging better with existing customers, consider investing fresh content that gives them a reason to get excited about your products. Regular ...

Quantzig’s CPG analytics solutions helped them address their challenges by developing a robust retail analytics framework to increase sales rate, customer dwell time, and the success of new ...

Selling's reputation as a 'black art' will change as more companies apply analytics to the sales process, writes Guest Contributor Thomas H. Davenport. "Selling is how most companies make money ...

Today’s perfect storm of big data, technology, and analytic innovation gives companies tremendous opportunity to tap into the power of sales analytics to build competitive advantage. In this ...