Sad beige appeals to parents, especially expectant or new parents who are anxious about how a new child will disrupt the serene aesthetic of their homes — and their lives.

One mom in Virginia is simply not having it. Hayley DeRoche, 36, is the creator behind "Official Sad Beige," an online parody account dedicated to the all-neutral aesthetic.

"Sad beige is when your aesthetic is marketed in such a way that it views childhood as a somber experience and that dressing your children this way or creating this environment will create a calm ...

“I don’t consider myself a Sad Beige Mom,” Santiago, whose daughters are 4 and 2, tells TODAY.com in an interview. “I have an aesthetic.” ...

Nattie Powell was called a “beige mom” last year for painting her daughter’s Christmas tree toy realistic colors. Here’s what experts have to say about this muted trend.

“I don’t consider myself a Sad Beige Mom,” Santiago, whose daughters are 4 and 2, tells TODAY.com in an interview. “I have an aesthetic.” @adriannaasantiago via TikTok ...

"It is great playing with beige or neutral toys . . . as long as there are some bright and high-contrast toys in the mix, too." PS, There’s More All of the Baby Gear That Will Make Your Life ...

Ms. Kyne said her mother-in-law told her her taste for neutrals looked “sterile,” but she has committed to the aesthetic, stocking drawers with beige onesies, beige sweatsuits and beige socks.

Sad beige appeals to parents, especially expectant or new parents who are anxious about how a new child will disrupt the serene aesthetic of their homes — and their lives.

"Sad beige is when your aesthetic is marketed in such a way that it views childhood as a somber experience and that dressing your children this way or creating this environment will create a calm ...