A strength, weakness, opportunity and threat (SWOT) analysis is a common tool for assessing your company's strategy. It ...

The SWOT analysis may reveal that some components are stronger than others within the business. For example, Amazon ’s (AMZN 1.62%) e-commerce is stronger in North America than Europe due to a ...

Why Your SWOT Analysis Is Probably Useless An analysis of strengths, weaknesses, opportunities, and threats is the darling of most strategy processes. Yet it’s often an exercise in futility ...