SAP outlined the details behind its CRM push, ... move to launch C/4HANA also illustrates how enterprise software vendors are going for platform plays across multiple functions. If successful, SAP ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader ...

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

Customer Relationship Management (CRM) is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position. SAP ...

However, SAP is infusing its underlying SAP HANA database on which SAP Sales Cloud is built with machine learning algorithms to automate a wide range of tasks across its entire application portfolio.

Read our SAP CRM review to learn about pricing, features, and more. Discover how SAP’s CRM can benefit large enterprises with complex needs.

SAP's chief has some valid points and perhaps CRM needs reinvention. The question is whether SAP has the next-gen CRM approach or is it a robotics process automation player.

Businesses seeking 360-degree views of their customers are about to be treated to some ferocious competition between SaaS CRM kingpin Salesforce.com and enterprise-apps leader SAP, which believes ...

SAP has announced an incursion into the CRM market with its intention to purchase Hybris, a Switzerland-based customer relationship management (CRM) supplier. Bill McDermott (pictured), co-CEO of ...