Federer, who is an investor in the brand, loves the idea of a lighthearted approach to explaining the company's logo. "I think it's great! The fact that people sometimes misread the On logo as ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights.

The Super Bowl isn't brought to you by the letters "R" and "F," but a commercial for On sportswear starring Roger Federer and Elmo stole the show before it even aired during the game. The ad plays ...