"This starts with our logo, which, while simple ... alongside our longtime partner Roger Federer and Sesame Street's Elmo-a beloved icon we've also been working with on our next run campaign ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights.

Roger Federer and Elmo from Sesame Street seem to ... glances at Federer's shoes and asks the tennis legend about the “Q and C” logo on them. Federer tries to clarify that the stylized ON ...

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On. The fun collaboration left Federer ...

The deal also resulted in an excellent footwear line, a.k.a. THE ROGER, which naturally included technical court shoes.

Rafael Nadal has explained why his rivalry with Roger Federer was ‘more attractive’ than his rivalry with Novak Djokovic ...

“This starts with our logo, which, while simple ... alongside our longtime partner Roger Federer and Sesame Street’s Elmo—a beloved icon we’ve also been working with on our next run campaign centered ...