Roblox The Hatch event sparks major controversy after inviting shady developers, leading to a growing boycott campaign.

GamesBeat spoke with Jay Sobel, Gamefam’s lead game producer, about Dreamhouse Tycoon and its launch on Roblox. Sobel says that the Barbie IP translates well to the metaverse, “In real life ...

Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp.

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft ...