“Roblox is lying to investors, regulators, and advertisers about the number of ‘people’ on its platform, inflating the key metric by 25-42%+,” Hindenburg said. Roblox denied all the claims.

Roblox made its debut on Newsweek's 2025 ranking of the Most Trustworthy Companies in America, but online safety advocates aren't surprised.

Video game maker Roblox said on Monday that it is implementing new safety measures for users under 13, including permanently removing the ability to message others outside games on its platform.

Roblox going to add some chat restrictions for users under 13. It’s also starting to roll out parent accounts and content labels for experiences.