Roblox Will Now Let You Watch Ads For In-Game Rewards. Players will soon be able to choose to watch ads to unlock rewards in Roblox games. By Hayley Williams on April 2, 2025 at 4:57AM PDT.

Roblox (NYSE:RBLX) shares rose more than 4% in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL). Over the ...

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, ... The company headquarters is 800 Boylston Street, Suite 2475, Boston, MA USA 02199. ...

The company says that tests of these ads saw completion rates of over 80%. Roblox also announced other partnerships in the industry, including with Cint, DoubleVerify, Integral Ad Science (IAS ...

Roblox has announced it has partnered with Google to roll out new “Rewarded Video” ads in the coming weeks that give in-game rewards to players who opt into watching them.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...

For Roblox, the partnership offers more ways for game creators to monetize their efforts while also offering their players other ways to earn benefits inside their games. Google on Tuesday announced a ...

In short: marketers can now buy Roblox ads as easily as they book display banners or YouTube pre-roll. Investors are already buying in. Roblox stock rose 2.5% on the news, hitting $59.72 the day ...

The other part was that the ad management tools for the game have been updated so that creators will have a much smoother time getting the ads to look like they want and act like they want.

During this testing phase, the curation banner will showcase diverse content, such as Roblox events and brand activations. This banner will exist in addition to the ‘Today’s Picks’ sort ...