Toys are a risky business. But San Mateo, Calif.-based Roblox has a growing user base. It recently hit a peak of more than 1 million concurrent users. And those users have collectively put more ...

Roblox is one of the most played games to exist, and even fifteen years after its release, the overall popularity continues to grow massively. The enormous player base it possesses acts as a ...

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million ...

The toy maker has a history of inking lucrative partnerships with fellow entertainers. It's but another indication that Roblox has real sticking power with its young user base and a new way to ...

Along with extending its range of figures, playsets, and blind boxes, Jazwares offered me an exclusive look at their new range of Roblox Desktop toys. These offer a way to both reminisce about ...