While WPP is emphasizing Gen Z’s presence on the platform, the true value of its partnership with Roblox may lie in the potential to appeal to an even younger demographic, according to Jim ...

WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising ...

WPP has announced a global partnership with Roblox, a immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising.

Roblox, an immersive gaming and creation platform, has partnered with WPP, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...

WPP has announced a global partnership with Roblox, building on several years of collaboration on interactive 3D brand content and advertising. Tapping into Roblox’s nearly 80 million daily ...

WPP and Roblox are also planning to pilot a brand-new multi-module Roblox certification program for marketers to expand their expertise in the platform’s ecosystem. Additionally, the companies will ...

WPP and Roblox will also work together to pilot a first-of-its-kind Roblox certification program for marketers to deepen their expertise in the platform’s ecosystem. The multi-module training course ...

WPP, Roblox Partner To Hone Platform's Brand Ecosystem - 10/09/2024. The partnership builds on previous joint efforts by the companies on behalf of brands like Danone and Church & Dwight.

WPP and Roblox will host client "sprint days" with community creators, developer studios and agency strategists to develop a unique activation in a single business day. Group M, WPP's media investment ...

While known for its ability to connect with younger consumers, Roblox is looking to deliver measurable results to brands in an effort to convey its value. The WPP partnership is focused on developing ...

WPP is building its advertising expertise in games media via a partnership with Roblox, a global platform which allows users to program and play games created by themselves.