At least, it is for a limited time: exclusive virtual characters and items, including BB-8, D-0, Kylo Ren's helmet, Rey's staff and more - are all now available in the game for an unspecified while.

Pick a Star Wars game that matches your mood, whether it's building a base, roleplaying, or engaging in epic space battles. Enjoy the immersive experience of stepping into the Star Wars universe ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Roblox began testing video ads towards the end of 2023 as part of its latest efforts to monetize its platform. The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory ...

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.