Roblox has teamed with toy maker Jazwares to create 40 different toys based on popular characters in Roblox user-generated games. The toys will debut at leading retailers in February.

Roblox’s CEO and co-founder, David Baszucki, said, “Over the past 10 years, we have helped power the imagination of over 44 million Roblox fans across the globe.

This philosophy is continuing in the toy range, the product of a partnership with toy manufacturer Jazwares, with an initial range of more than 40 characters taken directly from user-generated games ...

Roblox may not match the hit "Baby Yoda" character toy sales anytime soon, but it's a good start. A NERF game on the Roblox platform could be a fantastic marketing move too.