For those who aren’t familiar with the game, Roblox Dress To Impress is all about dressing up your characters in the best ...

You can see how it works in a video from Roblox. In one experience’s “premium shop,” there’s a merch section where you can browse things like hoodies or T-shirts.

Roblox super fans can now get their merchandise directly from their favorite experience, without ever leaving the game. Move Over, Rihanna: Roblox Allows Creators to Sell Merch In-Game Skip to content ...

Roblox Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it.Eligible creators can bundle digital items with ...

"The Hatch" is the next big event in Roblox, and a trailer shows the many different kinds of eggs that you can get.

Most notably, Roblox is adding more ways for creators to earn money through their experiences, and the company is unveiling a project that will power generative AI creation on the platform.

Roblox is going to let creators sell physical items from their games. It’s opening up its Commerce APIs to eligible Roblox creators, and Shopify is the first “integrated partner” for the APIs.