Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox.Nikeland is ...

Nike and Roblox previously teamed for Air Max Day in 2019, where players had an opportunity to obtain an avatar bundle comprised of three characters inspired by Nike’s Throwback Future Collection.

What Happened: Nike Inc NKE announced Thursday the creation of NIKELAND in Roblox. The place is described as a place for fans to “connect, create, share experiences and compete.” ...

The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox. Metaverse, a buzzword in the tech industry after ...

Nike revealed "Nikeland," a new interactive space inside of the Roblox gaming platform, per a blog post. It represents the athletic apparel marketer's biggest bet yet on the metaverse. The virtual ...

Nike has partnered with Roblox to create a virtual world called "Nikeland." Users will be free to dress up their avatars in Nike apparel, including clothes and sneakers.

This isn’t Nike’s first partnership with Roblox. The two collaborated for Nike Air Max Day in 2019 . But this larger activation shows how the metaverse is becoming a vital part of brands ...

It’s no surprise to see Nike partner with Roblox on a metaverse play. With more than 200 million estimated monthly active users, it’s one of the most popular games among kids and teenagers.

Nike offers profitable growth. Roblox is the pure-play metaverse stock, and it offers lots of growth potential. Revenue increased 102% year over year in the third quarter, but the risk for ...

Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue. And as part of that effort, Nikeland has to date received ...

Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the "metaverse". The digital space ...