Roblox is introducing a new Creator Rewards program that’s designed to further encourage creators to bring players onto the ...

Photo Illustration by Newsweek/Roblox "The reality is that they built this thing, and then when they turned it on and they looked at who was using it, there were a lot of kids," Kaufman said.

Last year, when the pandemic made in-person gatherings impossible, Pipkin downloaded Roblox Studio, the platform’s game creation software, to construct a digital space to host their own party.

POLAND – 2023/11/09: In this photo illustration a Roblox logo is displayed on a smartphone with stock market percentages on a laptop. Photo Illustration: Omar Marques/SOPA Images/LightRocket via ...