which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means marketers who want to reach the younger Gen Z audience that dominates the ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit. Google and ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Roblox unveiled a new immersive video advertising format on its platform and announced a strategic partnership with Google to expand its advertising business reach. Google will roll out these ads ...