House of Blueberry has branded items in Second Life and Roblox. It joined Roblox in May 2022. And the company likes to collaborate with feel-good brands that are like-minded, Hopkins said.

Kids Foot Locker House of Play will only be available until Jan. 31, but gamers who have won a trophy can keep it in their digital Club Roblox home after the game ends. Dive Insight: ...

Roblox has continued to be a popular platform for digitally native audiences like Gen Z and is home to a global community of millions of creators. The company in its latest quarter reported a 31% year ...

Ronald McDonald Houses in Sweden have teamed up with ad agency NORD DDB and game design company Karta to launch a digital house on Roblox to help seriously ill children connect with their friends ...

Its Roblox game is inspired by the House of Play store concept Kids Foot Locker began rolling out last year, which features play-based experiences like padded climbing structures and a gaming lounge.