Walmart has launched its Roblox store, letting users buy digital items inside the game that are also sent to them physically via the mail. According to Walmart, it hopes that its stores and tech ...

Walmart is the first retailer to convert its wholesale presence into a compatible e-commerce channel on Roblox, but more than 300 brands have been experimenting with its in-game advertising and ...

In addition to Walmart and Sam’s Club, companies like Nike, IKEA, Gucci, Chipotle, and McDonald's have established branded spaces within Roblox to capitalize on its massive user base.

Today, Walmart is announcing the launch of two new immersive experiences in the metaverse mega-platform, Roblox. Called Walmart Land and Walmart’s Universe of Play, the spaces offer unique ...

Walmart (WMT) has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids ...

Walmart has launched a pair of “immersive experiences” in online gaming platform Roblox. The retailer is presenting the launch as an ambitious move into the metaverse, but the “experiences ...

Walmart says the new experience was designed based on user feedback, where they learned players were seeking easier ways to discover virtual items and Roblox experiences. Walmart Discover can be ...

Roblox and Walmart have teamed up to change gaming forever, introducing a new layered way to combine e-commerce with billion-dollar monetization.

Dive Brief: Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play ...