Roblox is giving creators the keys to some of the biggest franchises, thanks to a new system that lets users legally build with IPs like Squid Game.

Roblox is going to have more IPs adapted into its video game. Lionsgate, Netflix, Sega, and Kodansha join a new licensing program.

Teen developers are cashing in on Roblox, with games like Blue Lock: Rivals being sold for millions. Companies like Do Big ...