Content creator Kelley Heyer, who created the “Apple Dance,” has sued Roblox over selling an emote without her permission. If you’ve been spending a lot of time on social media, chances are ...

According to Polygon, Heyer estimates that Roblox earned over $123,000 from selling more than 60,000 emotes of the “Apple” dance. “As a platform powered by a community of creators ...

Heyer originally posted the dance on TikTok last summer, and it was correctly licensed by Fortnite and added to that game last December. Roblox, according to Heyer, added the emote last August ...

That was after Roblox reached out to her about licensing the dance as an emote for players to purchase. Roblox added the dance emote, an in-game action used to express a character’s personality ...

Nicole Carpenter is a senior reporter specializing in investigative features about labor issues in the game industry, as well as the business and culture of games. Kelley Heyer, an actor and ...

Heyer is behind last year's Apple dance—choregraphed to ... The lawsuit alleges that Roblox has made around $123,000 from selling the emote between August and November last year, with legal ...

Heyer alleges that Robox released the Apple Dance emote for sale in the event before negotiations were ever completed and without Heyer giving her consent for its use. Heyer says that Roblox sold ...

That’s fine, as that’s TikTok. However, Roblox then took the dance and turned it into an emote for players to use. Now, on the surface, that doesn’t sound too bad, and it wouldn’t have ...

The TikToker behind the viral Apple dance has taken legal ... Ms Heyer's legal team claims Roblox made $123,000 (£93,000) from selling the moves as an "emote" - a celebratory animation used ...

Kelley Heyer sues Roblox for Apple Dance emote On April 11, 2025, via Polygon, Heyer filed a lawsuit against Roblox after the dance was added to the game without permission. Heyer’s lawsuit ...

In the game, users were able to purchase the dance as an “emote” for their virtual character. Heyer’s lawyers allege that the platform earned $123,000 from the featured addition.