The athletics retailer sees the DressGo game as a way to showcase its styles in a way that resonates with female gamers.

Gen Z-fave beauty brand E.l.f. is expanding its collaboration with Roblox. The company said it is the first beauty brand to test real-world commerce on Roblox, powered by Walmart.The initiative ...

Dive Brief: Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive.; The German fashion house ...

Gamefam CEO on ‘Roblox’ and ‘Fortnite’ Brand-Building for ‘Barbie,’ ‘My Hero Academia,’ New Coldplay Album and More By Jennifer Maas Plus Icon ...

Roblox expanded its e.l.f. Beauty partnership last July, with Walmart powering the beauty brand’s virtual kiosk, where gamers based in the U.S. could purchase a physical hoodie highlighting the ...

With an average of 77.7 million daily active users in the first quarter of 2024, Roblox is an interactive platform too good for just about any brand to pass up. Stephanie Latham, VP of global ...