At its peak, nearly 4 million concurrent players were on the Roblox platform, including more than 600,000 players and creators watching the awards ceremony unfold in real-time within the Bloxy ...

Interestingly, Bloxy Cola is adored by the Roblox community. Bloxy Cola, when equipped in-game, can be consumed by players' characters who will then make a slurping sound, followed by a belch.