Interestingly, Bloxy Cola is adored by the Roblox community. Bloxy Cola, when equipped in-game, can be consumed by players' characters who will then make a slurping sound, followed by a belch.

Roblox is making a big splash out of its eight annual Bloxy Awards with a halftime musical performance by the British rock duo Royal Blood. It’s the latest example of how its metaverse for user ...

Royal Blood are set to perform as avatars at a virtual award ceremony for games company Roblox. The Bloxy Awards will take place this Saturday (March 27) at 7pm GMT and, per a press release ...