Previously, some branded experiences were promoted for free in a sidebar on the Roblox login page, said Nic Hill, owner and CTO of creative consultancy Sawhorse Productions, another member of the ...

Roblox additionally plans to leverage Portal Ads, an interactive, native, non-invasive virtual space where consumers can interact with brands on a more personal level. “This is a new ad format. It's a ...

As part of its annual in-game "Egg Hunt," the massively multiplayer online game Roblox is teaming with Disney to bring 'Avengers: Endgame'-themed collectibles to the title. By Patrick Shanley We ...