Just when you think that Roblox can't get someone else huge into their game, they've found a way to bring in The Weeknd.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

In this video, I take a deep dive into Roblox's new default avatar, and it’s definitely raising some eyebrows. From the ...

Roblox and The Weeknd create a bold fan experience with music, missions, and merch in one space. Play, explore, and collect ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Roblox is bringing real world shopping to its digital in-game experience. Check out this piece to know all about what is ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

For the uninitiated, Roblox creators earn something called Robux by selling in-game items that grant perks and abilities. Regional pricing doesn’t yet cover avatar items, but will later in the year.

Users who successfully complete the presented challenges will earn some movie-themed rewards for their Roblox avatar, like a bonsai tree head and bandana, Victory Pizza Box Backpack and a Karate ...

Creators set the base price of their in-game items and retain complete control over which are priced regionally. From there, Roblox automatically applies the optimal region-specific prices for ...