Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday ... which transport players to different in-game worlds. Portal placements only ...

Roblox is launching a ... they can show up as “a billboard ad you see driving through a virtual city or an ad on the big screen during a virtual football game.” The company claims these ...

It's Roblox building a second engine for growth. Until now, the platform has leaned heavily on digital purchasesbut the ad game could open up higher-margin revenue at scale. With former Roku ...

McCollum also announces a partnership with Integral Ad Science to measure viewability and invalid traffic in Roblox’s 3D game worlds, plus a brand lift ... When Roblox began building its ad platform, ...

In an example shared on Roblox's corporate blog, players can choose to purchase a house with in-game currency, or to rent it for a single session for free by watching an ad. An example of an ad ...

Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available. The company says that tests ...

Roblox Dream City ... and purchase boats. In-game food items can be purchased from supermarkets or gas stations. There's overall quite a lot to do in this city-building-cum-roleplaying game.

(Bloomberg) -- Brookhaven RP, the most popular title on Roblox Corp ... creator of a game “comes with great cost.” Voldex will assign at least 15 developers to continue building the title ...