Brand names for companies and products are sometimes developed by professional 'namers.' Rob Meyerson, a brand consultant, spoke with ten professional namers about how they come up with brand names.

Rob Meyerson is a brand consultant, namer and author of the upcoming book, "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service." He also runs Heirloom ...

The first to attend college in his family (in part due to antisemitic rejection of his father Art from an Ivy League University) Robert graduated ... by his son, Jin Meyerson (Sunil Kim); his ...