If you're a fan of a natural finish (and the London look, wink, nudge), Rimmel's 100% Waterproof Mascara is for you. On first swipe, this wand and formula give a subtle boost but when going in for ...

I would love to see Rimmel bring out a brown version of ... But a fourth praised: “As someone that uses waterproof mascara all the time, this mascara has replaced it, it's smudge free, lasts ...

It comes as affordable drugstore brand, Rimmel, has launched its ‘biggest ... A third person enthused, "As someone who uses waterproof mascara all the time, this mascara has replaced it.