Yes, qualitative is flawed, but so, too, is quantitative ... In the previous examples, a qualitative method was used because the research questions warranted it. Through considering the ...

Quantitative research measures numerical results ... control group or to the other responses. For example, if you have two spouses answering questions about each other, you'd have to count each ...

The advantage of quantitative market research, though, is that it is easier to project your questions to a bigger sample, which, in turn, can result in a more accurate snapshot of the market.

Was this an RCT? Some research questions are best addressed by quantitative inquiry and others by qualitative inquiry. In the example of the patient with hypertension - the researcher who wants to ...

With a sample that large and diverse, the findings can likely be generalized to the entire population. This capability gives quantitative research a lot of power, especially in policymaking and ...

Let us consider the example of larval therapy for debriding sloughy wounds. The first question “what works best” might be answered by searching for quantitative research in the form of randomised ...

Question: Last Aug. 7, 2015, you ended your column by saying that when “both quantitative ... other market research decisions like research respondent definition, respondent sample size ...