Reliance will combine its streaming platforms JioCinema and Disney+ Hotstar from Friday under a unified brand as the conglomerate looks to dominate the Indian market estimated at 750 million viewers.

Hotstar and JioCinema, two widely used video streaming apps in India, have merged into JioHotstar. JioStar, a joint venture between Reliance-owned Viacom18 and Star India, said Friday it had integrated JioCinema’s vast library of content into a revamped version of Disney’s Hotstar platform.

In a new $ 8.5 million deal, Reliance Industries and Disney India have merged to create JioHotstar. JioHotstar According to Deadline, Mukesh Ambali, owner of Reliance Industries — which controls India’s popular low-cost streaming service JioCinema — has merged with The Walt Disney Company’s Disney+ Hotstar to form JioHotstar.