Though those are part of a good relationship marketing strategy, they should not be the primary focus. At the end of the day, people don’t buy your products or services; they buy you.

Account-based marketing ... three strategies for implementing ABM: without AI, with AI and the hybrid model. Let's look at the basics, starting with a traditional ABM implementation without ...

Although strategies for implementation differ from one company to the next, every holistic marketing approach includes four main components: relationship marketing, integrated marketing ...

Controlling the implementation of a retail marketing strategy and planning entails continuous monitoring and evaluation of the four variables in order to make changes to the main strategy when the ...

All three are necessary for the successful completion of marketing activities that help businesses achieve their strategic goals. A great strategy with poor implementation won't help the business ...

Relationship marketing is strategy that emphasizes customer retention, satisfaction, and lifetime customer value. Relationship marketing can be defined as marketing to current customers vs.